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‘Bring’ Turns to ‘Choose’ in The Next Phase of Mobile Device Strategy

May 29, 2015

Fast forward to 2015 and BYOD is now into the next phase - a declining one. Instead of a BYOD strategy, many organizations are embracing CYOD (Choose Your Own Device) policies. A managed alternative to BYOD, CYOD sees organisations offering a range of pre-approved, corporate-owned devices for employees to choose from. 

IDC’s John Delaney addressed this turn of trends last July stating, “What we’re seeing in Europe now is an increasing preference for CYOD – ‘Choose Your Own Device’”. The bi-annual IDC survey revealed that 41% of the European enterprise sector had no plans to offer BYOD. However, this development is not just affecting European enterprises and countries. CYOD is a growing trend across the globe, with IDC’s 2014 Asia-Pacific predictions stating “BYOD as an enterprise mobile strategy is dead and eligible users will be given a choice of device that they can use for work, also referred to as CYOD”.

The replacement of BYOD with CYOD is largely down to two main factors: security and cost. With a CYOD strategy, organizations can implement a more secure resource program. Typically, each device is put through rigorous IT testing and certification. The growing trend toward private cloud deployments - where each device that can connect to the internal cloud network must be secured - is a good example of how CYOD makes integrating infrastructure resources simpler for CIOs and CTOs. Unlike BYOD where employees are able to access the corporate cloud and store confidential or sensitive data on personal devices, CYOD allows for IT to assume full responsibility of corporate resources. 

Secondly, it was originally believed that BYOD could help organizations reduce costs, however an increasing number of companies are realising that the total cost of ownership is actually higher with a BYOD strategy. Due to the fact that BYOD relies on employees bring their own devices in to use at work, companies lose the ability to bargain with telecoms companies for lower-cost plans. Additionally, for larger corporations, standardizing mobility creates stability and ultimately efficiency. 

Employees are less likely to see the need for BYOD, particularly if their company is offering a choice of devices and therefore whether they own the device or not is less of a priority.  Moreover it’s argued that a corporate-owned IT model (CYOD) sees IT spend 20% of their support to address the issues of 80% of users, whereas in a BYOD model, 20% of users will take up 80% of IT’s support. This is most probably due to the differing range of devices and operating systems (OS) open to the corporate network when BYOD models are deployed.

What CYOD is really about, is IT regaining some control and securing applications in the face of an increasing mobile workforce and a growing number of personal devices. To observe this evolution of BYOD is fascinating for MDSL, as technology developments and IT trends are constantly shaping our solutions.

Written by Calero-MDSL